iF
iF Design Award
2026 Winner
Prima Cotton High-Stretch Shirts
Product Design · ID 741021
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This item will be made to order and arrive by 7-12 Business Days.See delivery times for all products and countries.
30-Day Easy Returns & Remakes.
If you’re not happy with your garment, return it within 30 days for a full refund or a remake in an adjusted size or style. See full Return & Remake Policy.
The care guide helps men keep dress shirts and business casual shirts looking clean after washing, travel, packing, and repeated office wear. Fabric choice changes how much care a shirt needs.
Compare care needs before choosing men's dress shirts, stretch shirts, cotton-rich shirts, or easy-care shirts. Collars, cuffs, and white fabrics usually need the most attention.
Use the fit and size guide before ordering and the returns and exchanges page if care or fit expectations do not match the delivered item.
ONE LESS THING TO THINK ABOUT
Reach across the table. Take the next flight. Step up to speak. Feel comfortable in a shirt that looks right for the room—and keeps up with what comes next.
More shades. Same considered style.
Illustrative palette · available colors vary by shirt.
01 — Extreme stretch
High-stretch fabric gives with you through the shoulders, chest and elbows. Reach, drive and gesture naturally, without relying on a loose, oversized shirt for comfort.
Less resistance as your arms extend.
Give through the body for long meetings.
A considered fit, even in motion.
Stretch is part of the fabric, rather than simply extra room in the cut. Choose your fabric and fit from the individual product specifications; blends vary across the collection.
02 — Non-iron ease
For machine-washable, non-iron styles, follow the care label and hang promptly. A smooth everyday finish means less time preparing your clothes and more time preparing for your day.
Non-iron performance and washing instructions vary by fabric. Check your selected style’s care label. Packing pressure and drying method can affect the finish.
More shades. Same considered style.
Illustrative palette · available colors vary by shirt.
More shades. Same considered style.
Illustrative palette · available colors vary by shirt.
03 — A collar with presence
The collar frames your face before you say a word. A defined neckline and carefully finished edges bring structure to the shirt—whether you wear it alone or beneath a blazer.
A structured collar helps maintain a crisp outline instead of folding into the neckline. The white shirt detail shown here brings that structured outline into focus.
Look closely at the collar edge, button line and stitching. The details work together to keep the front clean and the overall look composed.
Choose the collar shape that suits your wardrobe. A classic white shirt can move from a formal meeting to dinner with a change of styling.
Design award applies to the named Prima product, not every shirt in the collection.
THE HONORS GALLERY
Explore the awards and market research behind OWNDREAM. Each record identifies the product or category it recognizes.
2026 Winner
Prima Cotton High-Stretch Shirts
Product Design · ID 741021
2025 Gold Winner
OWN DREAM High-Stretch Pants
Fashion Design
2025 Silver Winner
OWN DREAM High-Stretch Blazer
Fashion Design
2024 market-position certificate
High-stretch shirt category
Shangpu Consulting Group
2024 market-position certificate
Premium shirt patent-count study
Shangpu Group
2024 market-position certificate
Premium shirts · 2023 sales study
Shangpu Group
Market-position certificates relate to their stated research markets, dates and definitions.
MADE FOR THE PEOPLE BUILDING WHAT’S NEXT
A crisp collar and clean silhouette for the pitch, the presentation and the conversation that matters.
Stretch that makes sitting, reaching and working through a full agenda feel easier.
Build your travel wardrobe around easy-care styles. Spend less of your trip managing your clothes.
THE OWNDREAM PHILOSOPHY
OWNDREAM puts the wearer at the center of design. Refined lines, everyday comfort and personalized fit serve one purpose: helping you feel at ease in the life you are building.
Discover our story ↗YOUR EVERYDAY ADVANTAGE
EXCEPTIONAL STRETCH · NON-IRON EASE · A STRUCTURED COLLAR
Find your shirt ↗Explore PimaCore™, MulberrySilk™ and AirFlex Pro™ styles in the collection. Compare each shirt’s composition, feel and care requirements before choosing.
Check the care label for your chosen style. Different fabrics need different care; machine washing should only be used where specified.
The 2026 iF award shown here recognizes Prima Cotton High-Stretch Shirts. The French and MUSE awards recognize the named pants and blazer designs.
| Item | Composure Core (Quarterly) | Command Wardrobe (Quarterly) | Composure Core (Annual) | Command Wardrobe (Annual) |
| Best for | Everyday business: stay polished & comfortable | Key moments + travel-ready stability | Year-round support: less effort, more consistency | First-class level “total control” coverage |
| Price | $249 / quarter | $549 / quarter | $899 / year | $1999 / year |
| 1) Quarterly Wardrobe Supply | ✅ Default recommended set (fine-tuned as needed) | ✅ Default recommended set (fine-tuned as needed) | ✅ 4×/year (default set + fine-tune) | ✅ 4×/year (default set + fine-tune) |
| 2) 1-on-1 Wardrobe Support | ✅ | ✅ | ✅ | ✅ |
| 3) North America 24h Priority Lane | ✅ | ✅ | ✅ | ✅ |
| 4) Remake Coverage (Subscription-only) | ✅ 60 days | ✅ 90 days | ✅ 60 days | ✅ 90 days |
| Travel Priority Delivery | — | ✅ 1 / quarter | — | ✅ 1 / quarter |
| Annual Perks / Control Coverage | — | — | ✅ Annual perks included | ✅ Annual “control” coverage included |
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