Moves when you do. Never feels restrictive.
4-wayExceptional stretch through the shoulders, chest and elbows.
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Fit Guarantee
30-Day Free Remake
First Order Free Standard Shipping!
This item will be made to order and arrive by 7-12 Business Days.See delivery times for all products and countries.
30-Day Easy Returns & Remakes.
If you’re not happy with your garment, return it within 30 days for a full refund or a remake in an adjusted size or style. See full Return & Remake Policy.
The care guide helps men keep dress shirts and business casual shirts looking clean after washing, travel, packing, and repeated office wear. Fabric choice changes how much care a shirt needs.
Compare care needs before choosing men's dress shirts, stretch shirts, cotton-rich shirts, or easy-care shirts. Collars, cuffs, and white fabrics usually need the most attention.
Use the fit and size guide before ordering and the returns and exchanges page if care or fit expectations do not match the delivered item.
PRIMA AT A GLANCE
Swipe to explore · 3 highlights →
4-wayExceptional stretch through the shoulders, chest and elbows.
55.5%PIMA cotton delivers a smooth, premium hand without athletic shine.
OmniClean and confident worn open, with a tie or under a blazer.
DESIGNED FROM THE FIBER OUT
A dress shirt should feel easy from the first commute to the last meeting—and still look sharp at dinner. Prima combines a soft PIMA cotton hand, exceptional four-way stretch and a collar designed to hold its shape.

01 · THE FABRIC
55.5% PIMA cotton gives Prima its smooth, long-staple hand. A 39% performance fiber framework stabilizes the cloth, while 5.5% stretch fiber supplies controlled give. The surface stays matte and businesslike—not glossy or athletic.
Long-staple PIMA cotton leads a carefully balanced three-fiber blend.
Performance fibers add stability and controlled give.
A smooth hand that stays disciplined late in the day.
55.5% PIMA cotton · 39% performance fiber · 5.5% stretch fiber.
02 · EXTREME STRETCH
Prima stretches across the shoulders, chest and elbows, so driving, reaching and long hours at a desk feel easier. The fabric moves without looking sporty, keeping the clean appearance of a proper dress shirt.

Four-way stretch runs through the shirt body—not just selected panels.
More freedom where men feel restriction first: shoulders, chest and elbows.
Move comfortably without the sheen or casual look of activewear.
5.5% stretch fiber supports the four-way construction.

A defined collar stand frames the neckline, with or without a tie.
Precise stitching gives the shirt front a clean, considered finish.
03 · THE COLLAR
Prima’s Omni-Collar is designed to keep a confident shape when worn open and sit cleanly beneath a tie or blazer. A defined collar stand and balanced point angle help prevent the neckline from looking soft or collapsed.
A defined stand and balanced point angle frame the face.
Keeps a cleaner neckline when the tie comes off.
Sits neatly beneath tailored layers without constant adjustment.
2026 iF Design Award Winner · ID 741021.
04 · WRINKLE RECOVERY
The performance blend helps everyday creases relax after sitting, commuting and layering under a jacket—so the shirt keeps a cleaner appearance through a full schedule.
Stretch reduces the pulling and bunching felt at the waist and back.
Four-way give spreads tension across the fabric.
Hang the shirt and let the performance blend recover its cleaner line.
39% performance fiber anchors the recovery-oriented blend.
Routine creasing can relax instead of defining the shirt.
Step off a flight looking closer to how you started.
Four-way construction and proper care preserve the line.
A CLEARER CHOICE
See what changes when performance is designed into a proper business shirt.
THE PRODUCT DETAILS
The essential facts—fabric, stretch, collar, fit and the protection behind your first order.
THE HONORS GALLERY · PROOF BEYOND PROMISES
Product design recognition leads the gallery; adjacent awards and independently documented market records show the wider system behind Prima.
2026 · WINNERPrima Cotton High-Stretch Shirts · Product Design · ID 741021
2025 · GOLDHigh-Stretch Pants · Fashion Design
2025 · SILVERHigh-Stretch Blazer · Fashion Design
2024 · PIONEERRecognized category pioneer · Independent market-position study
2024 · NO. 1Premium shirt segment · Independent patent-count study
2024 · NO. 1Premium shirt segment · Independent 2023 sales study
OWNERSHIP, SIMPLIFIED
Choose the AI fit path at checkout and complete a guided two-minute measurement flow.
Your first purchase is protected by a 60-day fit guarantee and complimentary remake.
Follow the garment care label and hang promptly after washing to support recovery.
| Item | Composure Core (Quarterly) | Command Wardrobe (Quarterly) | Composure Core (Annual) | Command Wardrobe (Annual) |
| Best for | Everyday business: stay polished & comfortable | Key moments + travel-ready stability | Year-round support: less effort, more consistency | First-class level “total control” coverage |
| Price | $249 / quarter | $549 / quarter | $899 / year | $1999 / year |
| 1) Quarterly Wardrobe Supply | ✅ Default recommended set (fine-tuned as needed) | ✅ Default recommended set (fine-tuned as needed) | ✅ 4×/year (default set + fine-tune) | ✅ 4×/year (default set + fine-tune) |
| 2) 1-on-1 Wardrobe Support | ✅ | ✅ | ✅ | ✅ |
| 3) North America 24h Priority Lane | ✅ | ✅ | ✅ | ✅ |
| 4) Remake Coverage (Subscription-only) | ✅ 60 days | ✅ 90 days | ✅ 60 days | ✅ 90 days |
| Travel Priority Delivery | — | ✅ 1 / quarter | — | ✅ 1 / quarter |
| Annual Perks / Control Coverage | — | — | ✅ Annual perks included | ✅ Annual “control” coverage included |
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