Prima Cotton High-Stretch Shirts

$99.00 USD
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Prima Cotton High Stretch Dress Shirt is for business professionals comparing fitted button-up shirts for presentations, business travel, dinners, and office weeks. Prima Cotton High works when you need a real collar, breathable fabric, and enough stretch for commuting, sitting, and after-work plans.

Why this shirt works

Comfort Stretch: Prima Cotton High keeps movement easy when you layer under a blazer or switch between meetings and dinner.

Firm Collar: Prima Cotton High keeps enough neckline structure for open-collar offices or a tie when the schedule turns formal.

Wrinkle Free: The fabric on Prima Cotton High helps control creasing between the office, commute, and dinner.

Breathable Comfort and AI Customization: The breathable handfeel in Prima Cotton High supports long office hours without losing the tailored look.

Fit, fabric, and care

Fabric: 55.5% PIMA Cotton / 39% Performance Fiber / 5.5% Stretch Fiber.

Fit: Prima Cotton High has a collared office fit that can stand alone or sit under tailored layers.

Care: After travel, follow the label and hang Prima Cotton High so the stretch fabric and collar can settle back into shape.

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FAQ

Is this a good choice if I am comparing fitted button-up shirts? Yes. Prima Cotton High Stretch Dress Shirt supports fitted button-up shirts when you need collar structure, stretch, and easy-care polish for office or travel days.

Where should I compare more options? Open dress shirts if you need more versions before choosing Prima Cotton High Stretch Dress Shirt as your fitted button-up shirts option. Read the business casual men guide when you need outfit ideas for wearing Prima Cotton High Stretch Dress Shirt to offices, dinners, or travel. Check white dress shirts when prima cotton high is right but another product family would finish the outfit better.

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PRIMA AT A GLANCE

Get the highlights.

Swipe to explore · 3 highlights →

01 · EXTREME STRETCH

Moves when you do. Never feels restrictive.

Prima shirt worn in a city business setting4-way

Exceptional stretch through the shoulders, chest and elbows.

02 · PIMA SOFTNESS

Soft on skin. Sharp in appearance.

Fine white Prima fabric structure55.5%

PIMA cotton delivers a smooth, premium hand without athletic shine.

03 · SHARP COLLAR

A collar that stays crisp all day.

Prima Omni-Collar detailOmni

Clean and confident worn open, with a tie or under a blazer.

DESIGNED FROM THE FIBER OUT

Every claim earns
its place.

A dress shirt should feel easy from the first commute to the last meeting—and still look sharp at dinner. Prima combines a soft PIMA cotton hand, exceptional four-way stretch and a collar designed to hold its shape.

Macro view of Prima fabric
PRIMAWEAVE™ · MATERIAL VIEW

01 · THE FABRIC

Luxury starts at
the fiber level.

55.5% PIMA cotton gives Prima its smooth, long-staple hand. A 39% performance fiber framework stabilizes the cloth, while 5.5% stretch fiber supplies controlled give. The surface stays matte and businesslike—not glossy or athletic.

55.5%PIMA COTTON39%PERFORMANCE FIBER5.5%STRETCH FIBER
01The blend

Long-staple PIMA cotton leads a carefully balanced three-fiber blend.

02Balanced by design

Performance fibers add stability and controlled give.

03Refined on skin

A smooth hand that stays disciplined late in the day.

04Inside the fabric

55.5% PIMA cotton · 39% performance fiber · 5.5% stretch fiber.

02 · EXTREME STRETCH

Serious stretch.
Zero restriction.

Prima stretches across the shoulders, chest and elbows, so driving, reaching and long hours at a desk feel easier. The fabric moves without looking sporty, keeping the clean appearance of a proper dress shirt.

↔SHOULDER ROOM↕EASY REACH◎SHAPE RETURN
Rear three-quarter view showing shoulder movement
01Stretch throughout

Four-way stretch runs through the shirt body—not just selected panels.

02Room to move

More freedom where men feel restriction first: shoulders, chest and elbows.

03Dress-shirt finish

Move comfortably without the sheen or casual look of activewear.

04Built into the blend

5.5% stretch fiber supports the four-way construction.

Prima Omni-Collar and front placket
+ The collar

A defined collar stand frames the neckline, with or without a tie.

+ The placket

Precise stitching gives the shirt front a clean, considered finish.

Tap + to explore the details

03 · THE COLLAR

Stay sharp,
even without a tie.

Prima’s Omni-Collar is designed to keep a confident shape when worn open and sit cleanly beneath a tie or blazer. A defined collar stand and balanced point angle help prevent the neckline from looking soft or collapsed.

  • Looks intentional for open-collar office days
  • Sits cleanly under a blazer or tie
  • Precise stitching around the collar and placket
01Omni-Collar

A defined stand and balanced point angle frame the face.

02Open-collar ready

Keeps a cleaner neckline when the tie comes off.

03Blazer friendly

Sits neatly beneath tailored layers without constant adjustment.

04Award-recognized

2026 iF Design Award Winner · ID 741021.

04 · WRINKLE RECOVERY

Looks fresher,
longer.

The performance blend helps everyday creases relax after sitting, commuting and layering under a jacket—so the shirt keeps a cleaner appearance through a full schedule.

01

Sit

Stretch reduces the pulling and bunching felt at the waist and back.

02

Move

Four-way give spreads tension across the fabric.

03

Reset

Hang the shirt and let the performance blend recover its cleaner line.

01Performance core

39% performance fiber anchors the recovery-oriented blend.

02Releases the crease

Routine creasing can relax instead of defining the shirt.

03Arrive composed

Step off a flight looking closer to how you started.

04Recovery support

Four-way construction and proper care preserve the line.

A CLEARER CHOICE

Worth the switch?
Absolutely.

See what changes when performance is designed into a proper business shirt.

WHAT YOU NOTICETYPICAL COTTON SHIRTPRIMA COTTON
Shoulder movementRestricted under reachFour-way freedom
After-hours finishCreases accumulateRecovery support
Open-collar shapeOften collapsesOmni-Collar frame
First-order fitStandard sizing risk30-day free remake
Comparison describes common category characteristics; individual garments may vary.

THE PRODUCT DETAILS

Everything that
matters in a shirt.

The essential facts—fabric, stretch, collar, fit and the protection behind your first order.

FABRIC
55.5% PIMA cotton · 39% performance fiber · 5.5% stretch fiber
STRETCH
Four-way stretch throughout the shirt body
COLLAR
Omni-Collar · designed to stay sharp open or with a tie
APPEARANCE
Matte dress-shirt finish with wrinkle-recovery support
FIT
AI Tailored Fit or standard sizes S—3XL
FIT PROMISE
60-day fit guarantee · complimentary remake
AWARD
iF Design Award 2026 Winner · Product ID 741021
CARE
Follow the garment care label; hang promptly after washing

THE HONORS GALLERY · PROOF BEYOND PROMISES

Recognition,
kept on record.

Product design recognition leads the gallery; adjacent awards and independently documented market records show the wider system behind Prima.

iF Design Award 2026 winner certificate2026 · WINNER

iF DESIGN AWARD

Prima Cotton High-Stretch Shirts · Product Design · ID 741021

French Design Awards 2025 Gold Winner certificate2025 · GOLD

FRENCH DESIGN AWARDS

High-Stretch Pants · Fashion Design

MUSE Design Awards 2025 Silver Winner certificate2025 · SILVER

MUSE DESIGN AWARDS

High-Stretch Blazer · Fashion Design

High-stretch shirt category pioneer certificate2024 · PIONEER

HIGH-STRETCH SHIRT INNOVATION

Recognized category pioneer · Independent market-position study

Patent technology market-position certificate2024 · NO. 1

PATENT TECHNOLOGY

Premium shirt segment · Independent patent-count study

Online sales market-position certificate2024 · NO. 1

ONLINE SALES

Premium shirt segment · Independent 2023 sales study

OWNERSHIP, SIMPLIFIED

A precise shirt.
A low-risk first order.

How does AI Tailored Fit work?⌄

Choose the AI fit path at checkout and complete a guided two-minute measurement flow.

What if the fit is wrong?⌄

Your first purchase is protected by a 60-day fit guarantee and complimentary remake.

How should I care for Prima?⌄

Follow the garment care label and hang promptly after washing to support recovery.

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